B2B and B2C marketing services
Mastering modern marketing
We help our clients master change and manage marketing for better outcomes, and create enduring value from marketing strategy, marketing innovation, and marketing operations. Being a rare breed of marketing agency who is passionate about both B2B and B2C considered purchase marketing at the top level, Design Prodigy works with a number of the world’s largest corporations and regional large enterprises to tackle their toughest marketing challenges. We help deliver rapid demand generation campaign activation; unlock net new markets through research and strategy; create substantial new value from innovation; and build enduring competitive advantage through fast learning and high performing polymathic marketing talents.
Through our offerings, our team of polymathic marketers helps marketing leaders like yourself tackle three main marketing challenges:
- designing sensible and high performance demand generation and lead management
- realizing savings and maximum value from aligning and integrating marketing operations
- competing through optimal blend of specialist and polymathic talents
How we can help you
We design end-to-end customer journeys with complex networks of multi-channel touchpoints, orchestrated in unison to deliver the result your brand desires and the experience each customer deserves.
We can help you in the most significant functional areas of advanced marketing operations.
Demand Generation Services
Clients get to review their outbound and inbound marketing channels to evaluate their marketing and cost effectiveness. Clients will also get to harmonise and optimise both their outbound and inbound marketing channels for an aligned and integrated approach to Demand Generation.
Lead Management Services
Clients get to review their lead management system architecture as well as the process efficacy of the respective stages. Clients will get insights and process improvements in identifying and routing higher quality leads as well as better customer experience.
Did we mention we love to solve tough marketing problems for our clients?
Reserved for elite marketers who realise even the global agencies have difficulty understanding your vision or question, and keep shoehorning you back to their usual solutions.
Contact us. Private referee available.
Campaign execution services
We are the mathematical magicians of your marketing campaigns. Automation, analytics, and algorithms. We bring this trinity into a precision execution loop. We kickstart marketing automation so you can execute campaigns with precision and efficiency at scale. Using data analytics, we help you generate and nurture high-value leads. Finally, we build custom algorithms that will help you maximise insights from your data for iterative optimisation.
Lead generation services
We help optimise your omni-channel lead generation campaign. We stitch together a lead generation system that will attract inbound leads, track your paid media channels, and optimise your lead generation strategies.
Our team utilises a people-based marketing approach to materialise each customer from the smog of broad-stroke labels. With our precise marketing insights, we help you engineer your content and media strategies into highly personalised conversations for a targeted approach. Our strategies are measurement-sensitive, so you can track the results once you crank your campaign into motion.
You deserve to know exactly what generates the highest conversion rates.
Paid Channels
Linkedin Advertising
Facebook Advertising
Google Search Advertising
Google Display Advertising
Demand Side Platform
Organic Channel
Search Engine Optimisation
Marketing automation services
We break down the overwhelming complexity of omni-channel marketing into actionable steps to create multi-touchpoint strategies. For a seamless customer experience, our team starts by developing a compelling brand story that will set the narrative thread across channels. We organise our strategies into cohesive marketing stacks that juice your marketing budget for maximum payoff.
We are the orchestrators of your martech stack. With specialisations in Marketo and multiple Marketo Launchpoint Partners, we blend various martech and adtech platforms into a symphony of actionable data that will ramp up your marketing campaign to full throttle.
We create custom algorithms to help you track your customer touchpoints, so that you can ensure the most relevant content reaches the customer at the right time. On top of that, we turn your engagement model into an automated lead-nurturing system to achieve efficiency at scale.
We recognise that the right data is essential to empower the marketer. Using machine learning, our team covers all areas of data mining, accumulation, and enrichment so you can activate stronger, customer-centric sales data. With our predictive analytics, you are armed with incisive insights to fashion a more accurate pipeline and make foolproof predictions. We then visualise your data so that you can gather real-time, actionable insights on your marketing performance.
As one of the few Marketo-centric Service Providers in APAC, our team can help you integrate Marketo with your existing platforms. We are also Partners of Google, Integrate, Drift, Maroon, Oktopost and experts in ad platform integration. With a robust platform approach, you can track each customer across different platforms so that you can score, nurture, and attribute leads based on extensive data gathered from website visits, email clicks, and whatever data synced with your CRM.
With Design Prodigy, you get to review your Marketing Technology stack and process to identify opportunities to unlock more value to directly impact marketing outcomes. You will get to further strengthen your marketing operations with augmented support in sustainable KPI improvements and best practises
Speak to us about
Marketo
Salesforce
Integrate
Maroon
Drift
Oktopost
Adobe Experience Manager
Adobe Campaign
Adobe Launch
Adobe Target
Adobe Experience Platform
Tealium
