The hospitality industry is all about experience. For decades, “experience” has been a very elusive concept. …
Is your hotel future-ready?
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what is marketing automation (and why it’s your secret weapon)
By Regardless of brand or industry, every CMO aspires to constantly convey the compelling ad at the perfect time to the target consumer on the right device for the best results. …
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how does gamification fit in your marketing strategy?
By Games have long been integral to human life. Since the early days, games are means for us to to socialize, learn or compete. …
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what is real-time data? and why it is your most valuable asset
By Real-time data is fast becoming the cornerstone for most organizations. It provides marketers with credible evidence for their business decisions. …
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what CMOs need to know about algorithms
By Anyone can build a product, but that is not the difficult part. The hard part is selling that product to the right customer at a desired price. …
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temasek junior college internship programme: a reflection
By Concepts we thought we knew were put on trial. …
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