Reflections: roller-coaster ride

“It was a journey of learning in every aspect. From learning how to navigate and integrate marketing theories with no marketing background, to working with many different resources and technology and to managing emotions.”

By Sabrina Lam

Accelerated learning.

“Digital technologist” was what I saw when applying for the internship. “Marketing Orchestration” was what I was told I would be doing during the interview. However, throughout the 12 weeks at Design Prodigy, what I have learnt is far more than just marketing and marketing orchestration. It was a journey of learning in every aspect. From learning how to navigate and integrate marketing theories with no marketing background, to working with many different resources and technology and to managing emotions. This fast-paced oven-cooked journey has taken me on an all-in-one package trip.

Difficult situations promote growth.

Honestly, I did not expect that my team and I were given such a great degree of freedom. It was entirely our project; to be planned out and executed by us. There were many times when we were lost or when we were faced with a challenge or in a mini “Valley of Death”. However, looking back, I’m really grateful for this opportunity to be working in the environment Design Prodigy has crafted for the Interns. Design Prodigy has provided just the right environment for us to experience all these “pains” that usually an intern will not be able to experience. This environment was designed for us to feel “pain” but there were also cushions for us, to ensure that even if we fall, there are people supporting us and will be there to work together with us to guide us out of the “pain”. “Pain” is also pretty subjective as what was pain to me during the weeks became a lesson without the “pain” anymore.

A comprehensive learning experience.

The entire journey was literally a rollercoaster ride. The adrenaline rush from the fast-paced learning, the ups and down faced during the project. From learning how to become the sponge, to becoming the sponge itself. Not forgetting all the theories and research papers on marketing I’ve read and expanded my knowledge on as well as all the experiences and perspectives shared from the Human Libraries. I have truly grown from just 12 weeks, not only in terms of knowledge, but also perspective wise and of course character wise.